1.Core Business Concepts: The program begins with core business courses that cover subjects such as marketing management, finance, accounting, organizational behavior, strategic management,and business ethics. These courses provide a solid foundation in general business principles.

2.   Digital Marketing Fundamentals: The program then delves into the specifics of digital marketing, including understanding digital consumer behavior, market research, web analytics, search engine optimization (SEO), social media marketing, content marketing, email marketing, mobile marketing, and digital advertising.

3.   Data Analysis: With the rise of big data, analytics plays a crucial role in digital marketing. Students learn how to collect and interpret data to make informed marketing decisions. This includes studying data analytics tools, data visualization techniques, and leveraging data for marketing insights.

4.   E-commerce and Mobile Marketing: The program may cover topics related to e-commerce strategies, online retailing, user experience design, conversion optimization, and mobile marketing tactics. This helps students understand the unique opportunities and challenges
associated with digital transactions and mobile platforms.

5.   Digital Strategy and Branding: Students explore how to develop effective digital marketing strategies and build strong online brands. This involves understanding target audiences, competitive analysis, creating digital marketing plans, and integrating various digital channels into a cohesive strategy.

6. Emerging Trends and Technologies: Given the rapidly evolving nature of digital marketing, students are exposed to emerging trends and technologies such as artificial intelligence (AI), virtual reality (VR), chatbots, voice search, and blockchain in the context of marketing. This enables them to stay up-to-date with the latest advancements in the field.

MBA in Digital Marketing Eligibility-Subharti University:

1.  Educational Background: Applicants are typically required to have a bachelor’s degree or its equivalent from a recognized university or educational institution. The field of study may vary, but it is often preferred to have a background in business, marketing, management, or a related field.

2.   Minimum GPA or Percentage: Some universities may have a minimum grade point average (GPA) or percentage requirement for
admission. This can vary, but a competitive GPA or percentage is often expected.

3. Work Experience: While not always mandatory, some MBA programs, including those in Digital Marketing, may prefer applicants with relevant work experience. Work experience in marketing, advertising, or related fields can be advantageous in the admission process.

4.  Entrance Exams: Many universities require applicants to take a standardized entrance exam, such as the GMAT (Graduate Management Admission Test) or the GRE (Graduate Record Examination). These exams assess the applicant’s aptitude in areas like quantitative
reasoning, verbal reasoning, and analytical writing.

5.   English Proficiency: For international students or non-native English speakers, demonstrating proficiency in the English language is often required. Universities may accept standardized English language tests such as the TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System).

Why to do MBA in Digital Marketing from Subharti University?

1.  Reputation and Accreditation: Consider the reputation and accreditation of the university and its business school. Look for accreditation from recognized accrediting bodies to ensure that the program meets certain quality standards.

2.  Curriculum and Specialization: Evaluate the curriculum of the program, including the courses and specializations offered. Ensure that the curriculum aligns with your career goals and provides a comprehensive understanding of digital marketing concepts,
strategies, and tools.

3.   Faculty and Industry Experience: Research the qualifications and expertise of the faculty members teaching in the program. Consider whether they have relevant academic qualifications and industry experience in digital marketing.

4.  Industry Connections and Internship Opportunities: Look for programs that have strong industry connections and
offer opportunities for internships or practical training. These connections can help you gain real-world experience and networking opportunities.

5.   Alumni Network and Placement Assistance: Consider the strength and reach of the university’s alumni network.
A strong alumni network can provide valuable connections and support for career advancement. Additionally, inquire about the university’s career services and placement assistance for MBA graduates.

6.   Infrastructure and Resources: Evaluate the infrastructure and resources available at the university, such as
digital marketing labs, access to industry tools and software, library resources, and technological support.

7.   Affordability and Scholarships: Consider the overall cost of the program, including tuition fees, living expenses, and potential scholarships or financial aid options available to students.

8.   Location and Networking Opportunities: Assess the location of the university and the networking opportunities it provides. Being in proximity to a vibrant business hub or digital marketing industry can offer additional advantages for internships, guest lectures, and networking events.

Highlights MBA in Digital Marketing from Subharti University:

 

Highlight	Description
Comprehensive Curriculum	A well-rounded curriculum that covers core business management principles along with specialized courses in digital marketing strategies, techniques, and technologies.
Industry-Relevant Skills	Development of skills in areas such as market research, web analytics, SEO, social media marketing, content marketing, email marketing, mobile marketing, and digital advertising.
Practical Training	Opportunities for practical training through internships, live projects, or case studies to gain hands-on experience and apply digital marketing concepts in real-world scenarios.
Industry Expert Faculty	Experienced faculty members with a blend of academic knowledge and practical industry expertise in the field of digital marketing.
Industry Partnerships	Collaborations with industry leaders, guest lectures, and workshops by professionals from the digital marketing industry, providing insights into the latest trends and practices.

Table
2: Additional Highlights

Highlight	Description
Digital Marketing Labs	State-of-the-art digital marketing labs equipped with industry-standard tools, software, and technologies to facilitate practical learning and experimentation.
Networking Opportunities	Networking events, seminars, and conferences that bring together students, faculty, alumni, and industry professionals, fostering valuable connections and career opportunities.
Career Services	Dedicated career services and placement assistance, including resume building, interview preparation, and job placement support to enhance employment prospects after graduation.
Research Opportunities	Encouragement and support for research in digital marketing, allowing students to explore emerging trends, conduct market studies, and contribute to the field’s knowledge base.
Alumni Network	Access to a strong and active alumni network that offers mentorship, guidance, and potential professional collaborations within the digital marketing industry.

Admission Process: MBA in Digital Marketing from Subharti University

1.   
Check Eligibility: Review the
eligibility criteria for the MBA in Digital Marketing program at Subharti
University. This typically includes requirements such as a bachelor’s degree,
minimum GPA, work experience (if applicable), and entrance exam scores.

2.   
Entrance Exam: Many universities
require applicants to take a standardized entrance exam, such as the Common
Admission Test (CAT), Management Aptitude Test (MAT), Common Management
Admission Test (CMAT), or other relevant exams. Check if Subharti University has
a specific entrance exam requirement and register for the exam accordingly.

3.   
Application Form: Complete the
application form provided by Subharti University. This can usually be done
online through their official website. Provide accurate and detailed information
about your educational background, work experience (if any), and personal
details.

4.   
Supporting Documents: Gather the
necessary supporting documents, which may include:

·        
Academic transcripts and certificates
from previous educational institutions.

·        
Entrance exam scorecard.

·        
Proof of work experience (if
required).

·        
Proof of identity (such as a passport
or driver’s license).

·        
Letters of recommendation (if
required).

·        
Statement of Purpose (SOP) or
personal statement outlining your motivation for pursuing the MBA in Digital
Marketing program.

Application Fee: Pay the required application fee, which is typically non-refundable. The fee amount and payment method will be specified by Subharti University.

Selection Process: Subharti University will evaluate your application based on the submitted documents,
entrance exam scores, and other criteria. This may include shortlisting candidates for further rounds, such as group discussions and personal

interviews.

Group Discussion (GD) and Personal Interview (PI): If shortlisted, you may be invited to participate in a group discussion and personal interview conducted by Subharti University. This is an
opportunity for the university to assess your communication skills, problem-solving abilities, and suitability for the program.

Final Selection: After the completion of the selection rounds, Subharti University will finalize the list of selected candidates based on the overall evaluation. Successful candidates will receive
an admission offer or an acceptance letter.

Syllabus for MBA in Digital Marketing from Subharti University:

1.   
Foundation of Management

• Principles of Management
• Organizational Behavior
• Business Communication
• Managerial Economics
• Business Ethics and Corporate
  Governance

2.               
Marketing Management

• Marketing Research and Consumer
  Behavior
• Brand Management
• Product and Service Management
• Marketing Strategy and Planning
• Sales and Distribution Management

3.               
Digital Marketing Fundamentals

• Introduction to Digital Marketing
• Digital Consumer Behavior
• Online Advertising and Campaign
  Management
• Social Media Marketing
• Search Engine Optimization (SEO) and
  Search Engine Marketing (SEM)

4.               
Web Analytics and Data-Driven
Marketing

• Introduction to Web Analytics
• Data Collection and Analysis
• Marketing Metrics and KPIs
• Conversion Rate Optimization
• Data-Driven Decision Making

5.               
E-commerce and Mobile Marketing

• E-commerce Strategies and Online
  Retailing
• User Experience Design
• Mobile Marketing Techniques
• App Marketing and Mobile Advertising
• Customer Relationship Management
  (CRM)

6.               
Content Marketing and Strategy

• Content Creation and Curation
• Storytelling and Copywriting
• Content Distribution and Promotion
• Content Strategy and Planning
• Influencer Marketing

7.               
Email Marketing and Automation

• Email Marketing Principles
• Email Campaign Design and Execution
• List Building and Segmentation
• Marketing Automation Tools and
  Techniques
• Email Deliverability and Analytics

8.               
Digital Marketing Strategy and
Planning

• Market and Competitive Analysis
• Digital Marketing Planning Process
• Integrated Digital Marketing
  Strategies
• Budgeting and ROI Analysis
• Measurement and Performance
  Monitoring

9.               
Emerging Trends in Digital Marketing

• Artificial Intelligence (AI) in
  Marketing
• Voice Search and Voice Commerce
• Augmented Reality (AR) and Virtual
  Reality (VR)
• Chatbots and Conversational
  Marketing
• Blockchain
  and Cryptocurrency in Marketing

Scope after MBA in Digital Marketing from Subharti University:

1. Digital Marketing Manager: You can take on managerial roles, overseeing the overall digital marketing efforts of an organization. This involves developing and implementing digital marketing strategies, managing campaigns, analyzing data, and coordinating with various
teams.

2. Social Media Manager: As a social media manager, you would be responsible for creating and executing social media marketing campaigns, managing social media platforms, engaging with the audience, and monitoring social media metrics.

3. SEO Specialist/Manager: Search Engine Optimization (SEO) professionals focus on improving website visibility in search engine results. They optimize websites, conduct keyword research, analyze website data, and implement strategies to increase organic traffic and
rankings.

4.  PPC Specialist/Manager: Pay-Per-Click (PPC) specialists manage online advertising campaigns, including Google Ads, social media advertising, and other paid channels. They conduct keyword research, create ad copies, optimize campaigns, and monitor performance to drive
conversions.

5. Content Marketing Manager: Content marketing managers develop and execute content strategies to engage and attract audiences. They oversee content creation, distribution, and promotion across various platforms, including blogs, websites, social media, and email
marketing.

6.  Digital Analytics Manager: As a digital analytics manager, you would focus on analyzing data from various digital marketing channels, interpreting insights, and making data-driven recommendations to optimize marketing strategies. Proficiency in web analytics
tools and data visualization is essential.

7.  Email Marketing Manager: Email marketing managers create and execute email marketing campaigns, segment and manage email lists, design templates, and analyze campaign performance. They optimize email content to drive engagement and conversions.

8.   E-commerce Manager: With expertise in digital marketing, you can explore roles specifically focused on managing e-commerce platforms, optimizing product listings, implementing conversion rate optimization strategies, and driving online sales.

9. Digital Marketing Consultant: As a consultant, you can work independently or with agencies, providing strategic advice and guidance to businesses on their digital marketing initiatives, helping them achieve their marketing goals.

10.Entrepreneurship: Armed with digital marketing skills, you can start your own digital marketing agency, consultancy, or online business, leveraging your expertise to offer services to clients or build and market your own products.

FAQ for MBA in Digital Marketing from Subharti University:

What is the duration of the MBA in Digital Marketing program at Subharti University?

·        
The duration of the program may vary, but it is typically two years, divided into four semesters.

What is the eligibility criteria for admission to the MBA in Digital Marketing program?

·        
The specific eligibility criteria canchange, so it is best to refer to Subharti University’s official website orcontact their admissions department for the most accurate and up-to-date
information regarding eligibility requirements.

Is work experience required to apply for the program?

·        
Work experience requirements, if any, can vary. Some universities prefer candidates with work experience, while others accept fresh graduates. Refer to Subharti University’s official website or contact their admissions department for information regarding work experience requirements.

What is the mode of instruction for the MBA in Digital Marketing program?

·        
The program is typically offered in a blended learning format, combining classroom lectures, case studies, workshops, practical training, and industry interaction. However, the specific mode of instruction may vary, so it is advisable to refer to Subharti University’s
official website or prospectus for accurate information.

Are there any specialization options within the MBA in Digital Marketing program?

·        
Subharti University may offer specialization options within the MBA in Digital Marketing program. It is best to refer to their official website or prospectus for detailed information on
the available specializations, if any.

What are the key subjects or courses covered in the program?

·        
The specific subjects or courses covered in the MBA in Digital Marketing program can vary. However, common topics typically include digital marketing fundamentals, social media
marketing, search engine optimization (SEO), web analytics, content marketing,
online advertising, and digital marketing strategy. For the detailed and
up-to-date curriculum, refer to Subharti University’s official website or
prospectus.

Does the program include any practical training or internships?

·        
Many MBA in Digital Marketing programs include practical training components, such as internships, industry projects, or case studies, to provide hands-on experience and exposure to
real-world scenarios. It is advisable to check with Subharti University for
information regarding practical training opportunities specific to their
program.

What are the career prospects after completing the MBA in Digital Marketing from Subharti University?

·         

After completing the program, you can explore various career opportunities in the digital marketing field, such as digital marketing manager, social media manager, SEO specialist, PPC

specialist, content marketing manager, and more. The specific career prospects
will depend on factors such as your skills, experience, and industry demand.

 

Does Subharti University provideplacement assistance for MBA in Digital Marketing graduates?

·         

Subharti University may offer placement assistance or career services to support MBA graduates in finding job opportunities. It is recommended to contact their placement cell or career
services department for information regarding placement support.

Are there any scholarships or financial aid options available for the program?

·         

Subharti University may offer scholarships or financial aid options for eligible students. It is advisable to check their official website or contact their admissions department for
information on available scholarships and the application process.