MBA in Advertising Management Overview-Subharti University

1.    Core Business Foundation: The program usually starts with core business subjects such as marketing, finance, accounting, organizational behavior, and strategic management. These courses provide a strong foundation in general business principles.

2.    Advertising-Specific Courses: As you progress through the program, you will take specialized courses that focus on advertising and its various components. These may include advertising management, media planning and buying, brand management, consumer behavior, market research, integrated marketing communications, creative strategy, and digital marketing.

3.    Industry Insights: MBA programs often include guest lectures, workshops, and industry visits to provide students with practical exposure to the advertising industry. You may have the opportunity to interact with industry professionals and gain insights into the latest trends, challenges, and strategies.

4.    Case Studies and Projects: Many programs incorporate case studies and real-world projects to help students apply theoretical concepts to practical situations. These exercises develop critical thinking, problem-solving, and decision-making skills specific to the advertising industry.

5.    Internships and Placements: Some MBA programs require or offer the option of an internship, providing valuable hands-on experience in an advertising agency or related organization. Additionally, the university may have tie-ups with advertising firms, which can facilitate placements for students after completing the program.

6.    Networking Opportunities: MBA programs often provide networking opportunities through events, alumni connections, and industry collaborations. Building a strong professional network can be beneficial for future career growth and job opportunities.

MBA in Advertising Management Eligibility-Subharti University:

1.    Educational Qualifications: A bachelor’s degree or its equivalent in any discipline from a recognized university is usually required. The specific minimum percentage or grade point average (GPA) may vary depending on the university.

2.    Work Experience: While not always mandatory, some MBA programs, including those in Advertising Management, may prefer candidates with relevant work experience. The required work experience, if any, can vary, but it is typically around 1-3 years.

3.    Entrance Exams: Many universities require applicants to take a national or university-specific entrance exam. These exams may include the Common Admission Test (CAT), Management Aptitude Test (MAT), Graduate Management Admission Test (GMAT), or university-specific exams. The scores obtained in these exams are often considered during the selection process.

4.    English Language Proficiency: As most MBA programs are conducted in English, applicants who have not completed their previous education in English may be required to provide English language proficiency test scores. Commonly accepted tests include the Test of English as a Foreign Language (TOEFL) and the International English Language Testing System (IELTS).

5.    Other Requirements: Some universities may have additional requirements such as letters of recommendation, statement of purpose (SOP), and personal interviews as part of the selection process.

Why to do MBA in Advertising Management from Subharti University?

1.    Reputation and Accreditation: Consider the reputation and accreditation of Subharti University and its MBA program in Advertising Management. Look for factors such as recognition from relevant educational bodies and industry associations, rankings, and alumni achievements. A reputable and accredited program can enhance your credibility and career prospects.

2.    Curriculum and Specialization: Evaluate the curriculum and specialization offered in the MBA program in Advertising Management at Subharti University. Check if the courses align with your career goals and provide the necessary knowledge and skills to succeed in the advertising industry. Look for a balance between theoretical concepts and practical application.

3.    Faculty and Industry Experts: Research the qualifications, experience, and expertise of the faculty members teaching in the program. Experienced and knowledgeable faculty members, along with industry experts as guest lecturers or adjunct professors, can contribute to a high-quality learning experience and provide valuable industry insights.

4.    Internship and Placement Opportunities: Inquire about the internship and placement opportunities provided by Subharti University. Consider factors such as industry partnerships, alumni connections, and the track record of placements in reputed organizations. Internships and placements can provide valuable practical exposure and help kick-start your career in advertising.

5.    Infrastructure and Resources: Assess the infrastructure and resources available at Subharti University to support your learning. This may include libraries, computer labs, advertising-specific software, research facilities, and access to industry databases. Adequate resources can enhance your learning experience and facilitate academic and professional growth.

6.    Alumni Network and Industry Connections: Look into the strength and reach of the alumni network of Subharti University and its MBA program. A strong alumni network can provide networking opportunities, mentorship, and potential job prospects. Additionally, consider if the university has connections with the advertising industry, which can facilitate internships, guest lectures, and industry collaborations.

7.    Cost and Affordability: Evaluate the cost of the MBA program, including tuition fees, living expenses, and any financial aid or scholarship opportunities offered by Subharti University. Consider your budget and financial constraints while making a decision.

Highlights MBA in Advertising Management from Subharti University:

Program Highlights	University Highlights
Comprehensive Curriculum	Subharti University offers a well-rounded and comprehensive curriculum in Advertising Management. The program covers key topics such as advertising strategy, media planning, brand management, consumer behavior, and digital marketing, providing students with a strong foundation in the field.
Experienced Faculty	The MBA program at Subharti University is led by a team of experienced faculty members who possess industry knowledge and academic expertise. They bring real-world insights and practical examples to the classroom, ensuring a valuable learning experience for students.
Practical Exposure	Subharti University emphasizes practical learning through industry internships, case studies, and projects. Students have the opportunity to gain hands-on experience in advertising agencies or related organizations, allowing them to apply theoretical concepts to real-world scenarios.
Industry Collaborations	The university maintains strong collaborations with advertising agencies, media firms, and industry professionals. These connections provide students with networking opportunities, guest lectures, workshops, and industry visits, fostering a deeper understanding of the advertising industry.
Placement Assistance	Subharti University offers placement assistance to its MBA students. The university’s career services department works closely with students to connect them with potential employers and facilitate job placements. Additionally, the university’s alumni network can provide valuable connections in the advertising industry.
State-of-the-Art Facilities	Subharti University provides state-of-the-art facilities to support the learning needs of MBA students. These may include well-equipped classrooms, computer labs with industry-standard software, access to relevant databases, and a comprehensive library with resources specific to advertising and marketing.
Networking Opportunities	The university encourages networking among students, faculty, and industry professionals. Various events, seminars, and conferences are organized where students can interact with experts, alumni, and peers, creating a strong professional network that can be beneficial for future career growth.
Ethical Perspective	Subharti University emphasizes ethical practices in advertising. The program promotes responsible advertising and ethical decision-making, equipping students with a solid understanding of the ethical considerations and challenges in the industry.
Research Opportunities	Subharti University encourages research activities in the field of advertising and marketing. Students may have opportunities to engage in research projects, publish papers, and contribute to the body of knowledge in the advertising industry.
Holistic Development	The MBA program at Subharti University focuses not only on academic excellence but also on the overall development of students. The university fosters a supportive and inclusive environment, promoting personal growth, leadership skills, teamwork, and effective communication abilities.

Admission Process: MBA in Advertising Management from Subharti University:

1.    Eligibility Check: Ensure that you meet the eligibility criteria for the MBA in Advertising Management program at Subharti University, including educational qualifications, work experience (if required), entrance exams, and English language proficiency.

2.    Application Form: Obtain the application form from Subharti University’s official website or through their admissions department. Fill out the application form accurately and provide all the necessary details.

3.    Required Documents: Gather the required documents, which may include:

·         Academic transcripts and certificates: Provide your academic records from your previous educational institutions.

·         Entrance Exam Scores: Submit the scores of the required entrance exam(s) such as CAT, MAT, GMAT, or university-specific exams.

·         Work Experience Certificate (if applicable): If work experience is a requirement, provide relevant work experience certificates.

·         English Language Proficiency Test Scores: If applicable, submit scores of tests such as TOEFL or IELTS.

·         Letters of Recommendation: Some universities may require letters of recommendation from professors, employers, or professionals who can attest to your abilities and potential.

                        Application Fee: Pay the required application fee, if applicable, as specified by Subharti University.

                        Entrance Exam: If the program requires a specific entrance exam, register for the exam, prepare for it, and take the test on the scheduled date.

                        Personal Interview: Shortlisted candidates may be called for a personal interview as part of the selection process. Prepare for the interview by researching common interview questions and practicing your responses.

                        Selection and Admission: Subharti University will evaluate your application, including your academic records, entrance exam scores, interview performance, and other factors. Upon selection, you will receive an admission offer from the university.

                        Acceptance and Enrollment: If you receive an admission offer, review the offer letter, accept it within the specified deadline, and complete the enrollment process as per the university’s instructions. This may involve submitting the necessary documents, paying the admission fee, and confirming your seat in the MBA program.

Syllabus for MBA in Advertising Management from Subharti University:

1.    Advertising Management

2.    Media Planning and Buying

3.    Brand Management

4.    Consumer Behavior

5.    Market Research and Analysis

6.    Integrated Marketing Communications

7.    Creative Strategy and Copywriting

8.    Digital Marketing and Social Media

9.    Advertising Campaign Planning and Execution

10.  Public Relations and Corporate Communication

11.   Advertising Law and Ethics

12.   Advertising Analytics and Measurement

13.  Media Economics and Advertising Sales

14.  International Advertising and Global Marketing

Scope after MBA in Advertising Management from Subharti University:

1.    Advertising Manager: As an advertising manager, you will oversee and manage advertising campaigns for clients or organizations. You will be responsible for developing strategies, coordinating with creative teams, managing budgets, and ensuring effective communication with clients.

2.    Brand Manager: In this role, you will be responsible for managing and enhancing the brand image and identity of a product or company. You will develop brand strategies, coordinate marketing campaigns, conduct market research, and monitor brand performance.

3.    Media Planner/Buyer: Media planners and buyers are responsible for selecting the appropriate media channels for advertising campaigns and negotiating media buying deals. They analyze target audiences, plan media budgets, and optimize media placements to reach the desired target market.

4.    Market Research Analyst: Market research analysts gather and analyze data to provide insights into consumer behavior, market trends, and competitor analysis. They assist in the development of advertising strategies by conducting surveys, interviews, and analyzing market research reports.

5.    Digital Marketing Specialist: With the increasing importance of digital platforms, digital marketing specialists play a crucial role in planning and executing online advertising campaigns. They utilize various digital channels such as social media, search engine marketing, content marketing, and email marketing to reach target audiences.

6.    Account Executive: Account executives act as the main point of contact between advertising agencies and clients. They build and maintain client relationships, understand their advertising needs, coordinate project execution, and ensure client satisfaction.

7.    Creative Director/Copywriter: Creative directors and copywriters are responsible for developing compelling and persuasive advertising concepts, messages, and creative content. They work closely with art directors, designers, and production teams to create effective advertising campaigns.

8.    Advertising Sales Representative: Advertising sales representatives sell advertising space or time to businesses and clients. They identify potential clients, present advertising options, negotiate deals, and maintain ongoing relationships to meet sales targets.

9.    Public Relations Manager: Public relations managers handle the reputation and public image of a company or client. They develop PR strategies, manage media relations, handle crisis communications, and coordinate PR campaigns to promote positive public perception.

10.                       Entrepreneurship: An MBA in Advertising Management can also prepare you to start your own advertising agency or consultancy, offering services in advertising strategy, branding, digital marketing, or specialized areas of advertising.

FAQ for MBA in Advertising Management from Subharti University:

Q1: What is the duration of the MBA in Advertising Management program at Subharti University?

A: The duration of the MBA in Advertising Management program at Subharti University is typically two years, divided into four semesters. However, it’s recommended to check the official website or contact the university for the most accurate and up-to-date information.

Q2: What is the eligibility criteria for admission to the MBA in Advertising Management program?

A: The specific eligibility criteria may vary, but typically, applicants are required to have a bachelor’s degree or its equivalent in any discipline from a recognized university. Some programs may also consider work experience and entrance exam scores. It’s advisable to refer to the official website or contact the admissions department for the exact eligibility requirements.

Q3: What entrance exams are accepted for admission to the MBA in Advertising Management program?

A: Subharti University may accept national-level entrance exams such as CAT, MAT, or CMAT. However, it’s important to check the university’s official website or contact the admissions department for the specific entrance exams accepted for the MBA program.

Q4: What is the fee structure for the MBA in Advertising Management program at Subharti University?

A: The fee structure for the MBA in Advertising Management program can vary from year to year. It’s best to visit the official website of Subharti University or contact the admissions department for detailed information regarding the fee structure and any available scholarships or financial aid options.

Q5: Are there any industry collaborations or internships provided during the program?

A: Subharti University may have collaborations with advertising agencies, media firms, or industry professionals, which can provide students with networking opportunities, internships, guest lectures, and industry exposure. It’s advisable to inquire about specific industry collaborations and internship opportunities directly with the university or through their official website.

Q6: Does the university provide placement assistance for MBA students in Advertising Management?

A: Subharti University often offers placement assistance to MBA students. They may have a dedicated career services department that works closely with students to connect them with potential employers and facilitate job placements. It’s recommended to gather more information about the university’s placement assistance services and the track record of placements in the advertising industry.

Q7: Can I pursue an MBA in Advertising Management through distance or online learning at Subharti University?

A: Subharti University may offer distance or online learning options for the MBA program. However, it’s advisable to check the official website or contact the university to determine if they offer a distance or online MBA in Advertising Management.