MBA-Digital Marketing from Matrix Skill Tech University: Admission open, Admission Process, Eligibility Criteria, Syllabus, Scope, FAQ.
MBA-Digital Marketing from Matrix Skill Tech University Overview:
Program Overview
The program aims to develop future leaders with an industry-relevant curriculum, and it often includes collaborations with digital firms and opportunities for industry-recognized certifications like Google and HubSpot. The course structure is typically divided into four semesters, with a curriculum that integrates theoretical knowledge with practical application through case-based pedagogy and capstone projects.
Key Program Details
- Duration: The course is a two-year program.
- Curriculum: The syllabus is comprehensive and covers a range of topics, including:
- Core Management Foundations: Principles of Management, Marketing Management, Financial Accounting, and Organizational Behavior.
- Digital Marketing Specializations: SEO & SEM, Social Media Marketing, Web Analytics, Content Marketing, Email Marketing, Mobile Marketing, and E-commerce Management.
- Tools & Certifications: The program often incorporates training in tools like Google Analytics, HubSpot, Meta (Facebook) Ads, and Google Ads.
Admission Requirements
To be eligible for the MBA in Digital Marketing, candidates must have a bachelor’s degree in any discipline from a recognized university with a minimum aggregate of 50%. The admission process is holistic and considers various factors. It typically includes:
- Entrance Exam Scores: Candidates must have a valid score from one of the following entrance exams: CAT, MAT, XAT, CMAT, NMAT, GMAT, or ATMA.
- Application: An online application form must be submitted, along with a statement of purpose (SOP).
- Selection Process: The final selection is based on a combination of academic excellence, performance in the entrance exam, a Group Discussion, and a Personal Interview.
- Weightage: The university typically assigns weightage to each part of the selection process, with a higher emphasis on the personal interview and academic scores.
MBA-Digital Marketing from Matrix Skill Tech University Eligibility criteria:
Academic Eligibility
- You must have completed a minimum of a three-year graduate program in any discipline from a university recognized by the Association of Indian Universities.
- A minimum of 50% aggregate marks in your graduation is required.
- Final-year students can also apply, provided they maintain a minimum of 50% aggregate marks at the time of graduation and do not have any live backlogs.
MBA-Digital Marketing from Matrix Skill Tech University Why to do?
- Industry-Integrated Curriculum & Practical Learning
The program’s curriculum is co-created with industry experts to ensure it’s aligned with current market demands. It goes beyond theory by emphasizing hands-on learning through case studies, immersive capstone projects, and a required internship. This practical approach allows students to work on real-world challenges, apply digital tools, and develop the strategic thinking needed for the digital landscape. You will gain proficiency in a variety of industry tools like Google Ads, Moz, and Facebook Ads.
- Strong Career & Placement Support
- Digital Marketing Manager
- Social Media Strategist
- SEO/SEM Specialist
- Content Marketing Manager
- E-commerce Manager
- Brand Manager
- Global & Urban Exposure
Located in Mumbai, India’s financial hub, the university offers a dynamic environment with direct access to a bustling business and startup ecosystem. The program provides global exposure through masterclasses from international faculty and partnerships, which can include opportunities for global immersions and student exchanges. This unique urban campus environment allows for constant interaction with industry leaders and access to a wide range of corporate and entrepreneurial opportunities.
MBA-Digital Marketing from Matrix Skill Tech University Highlights:
Program Name | MBA in Digital Marketing & Advertising |
Duration | 2 Years, Full-time |
Eligibility | Minimum 50% in any Bachelor’s degree from a recognized university. |
Accepted Entrance Exams | CAT, XAT, MAT, NMAT, CMAT, ATMA, GMAT, or the university’s own entrance test. |
Curriculum Focus | Industry-integrated, with a blend of core management and specialized digital marketing courses like SEO, SEM, Social Media Marketing, and Analytics. |
Key Features | Case-based pedagogy, immersive capstone projects, industry workshops, and hands-on training with professional digital tools. |
MBA-Digital Marketing from Matrix Skill Tech University Admission Process:
Application Submission
The first step is to fill out the online application form and pay the non-refundable application fee. The application requires you to submit details about your academic background and may also require a Statement of Purpose (SOP). The SOP is a crucial part of the application, where you can showcase your motivation, passion for the field, and a strong understanding of why you are a good fit for the program.
Group Discussion and Personal Interview (GDPI)
Shortlisted candidates are invited to participate in a Group Discussion (GD) and a Personal Interview (PI).
- Group Discussion: This round evaluates your ability to work in a team, your communication skills, and your general awareness of current events and business trends.
- Personal Interview: The PI is a one-on-one session with the admissions panel to assess your interests, career aspirations, and suitability for the program. It’s a chance to discuss your academic background, extracurricular activities, and any relevant work or internship experience.
MBA-Digital Marketing from Matrix Skill Tech University Syllabus:
Core Management Courses
- Financial Management
- Marketing Management
- Organizational Behavior
- Human Resource Management
- Business Research Methods
- Strategic Management
Digital Marketing & Advertising Specializations
- The 21st Century Marketing
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Web and Data Analytics
- E-commerce Management
- Mobile Marketing
- Media and Advertising Strategy
- Brand Management
MBA-Digital Marketing from Matrix Skill Tech University Scope:
Career Roles and Opportunities
- Digital Marketing Manager: Oversee and execute a company’s entire digital strategy.
- SEO/SEM Specialist: Focus on improving a website’s visibility on search engines, both organically and through paid ads.
- Social Media Strategist: Manage brand presence and engagement across various social media platforms.
- Content Marketing Manager: Develop and manage content strategies, including blogs, videos, and podcasts.
- E-commerce Manager: Manage all aspects of an online store, from product listings to conversion optimization.
- Marketing Analyst: Use data to measure campaign effectiveness and provide actionable insights.
- Brand Manager: Manage a brand’s image and messaging in the digital space.
MBA-Digital Marketing from Matrix Skill Tech University FAQ Answers with Questions;
Q: What is the MBA in Digital Marketing at Matrix Skill Tech University?
The MBA in Digital Marketing is a two-year program that blends business management concepts with advanced digital marketing strategies, practical skills on analytics, branding, and campaign execution—ideal for those seeking leadership roles in the evolving marketing landscape.
Q: What subjects and skills will I learn?
Expect courses on marketing management, SEO, social media marketing, analytics, content and email marketing, campaign planning, and e-commerce. Alongside technical expertise, the program focuses on developing analytical thinking, creativity, and leadership abilities needed in fast-paced digital environments.
Q: What is the eligibility for MBA Digital Marketing?
Applicants must hold a bachelor’s degree in any stream from a recognized university, with at least 50% marks. Scores from common entrance exams (CAT, MAT, XAT, CMAT, etc.) are usually required, but candidates can also appear for the university’s own entrance test if needed.
Q: What is the admission process?
The admission process generally starts with an online application and payment of a non-refundable fee. Applicants then either submit entrance exam scores or take the university’s aptitude test. Shortlisted students undergo group discussions and personal interviews before final selection is made.
Q: What jobs can I expect after graduation?
Graduates step into roles such as Digital Marketing Manager, SEO/SEM Specialist, Content Manager, Social Media Manager, E-commerce Strategist, and Digital Brand Manager. Companies in IT, retail, hospitality, manufacturing, and consultancies actively recruit for these profiles due to strong demand for digital expertise.
Q: Is there strong career scope in digital marketing?
Absolutely—digital marketing offers robust career growth in diverse sectors, and Matrix Skill Tech University’s MBA program trains graduates for high-paying roles and entrepreneurial ventures where digital skills are critical to success.
These answers highlight the program’s unique features, practical learning, career paths, and clear steps to admission, reflecting genuine insights for prospective students.
