MBA in Marketing Management Overview-Amity University:

1. Duration: The program is usually completed over a span of two years, divided into four semesters. Each semester covers specific subjects related to marketing management.
2. Curriculum: The curriculum is designed to provide students with a strong foundation in core business subjects such as finance, accounting, human resources, and operations management. Additionally, the program includes specialized marketing courses such as consumer behavior, brand management, market research, advertising, sales management, and digital marketing.
3. Practical Exposure: Amity University emphasizes practical learning and provides students with opportunities to gain hands-on experience through internships, industry visits, and real-world projects. This practical exposure helps students apply theoretical knowledge to real marketing scenarios.
4. Industry Interaction: The university encourages industry interaction by organizing guest lectures, workshops, and seminars where students can learn from industry experts and gain insights into the latest marketing trends and practices.
5. Case Studies and Research: The program includes the analysis of case studies to develop problem-solving and decision-making skills. Students also have the opportunity to conduct research projects in marketing, enabling them to explore specific areas of interest within the field.
6. Specializations: Amity University offers elective courses that allow students to specialize in specific areas of marketing, such as digital marketing, international marketing, retail marketing, and strategic marketing. These specializations enable students to develop expertise in their preferred area of interest.
7. Industry-Relevant Curriculum: The curriculum is regularly updated to align with industry requirements and emerging marketing trends. This ensures that students are equipped with the skills and knowledge necessary to excel in the dynamic marketing field.
8. Career Opportunities: Upon completion of the program, graduates can pursue various career paths in marketing and related fields. They can work in roles such as marketing manager, brand manager, market research analyst, sales manager, advertising executive, digital marketing specialist, and business development manager, among others.

MBA in Marketing Management Eligibility-Amity University:

1. Educational Qualifications: Candidates must have a bachelor’s degree in any discipline from a recognized university or institution. The degree should be awarded after a minimum of three years of study.
2. Minimum Percentage: Generally, candidates are required to have a minimum aggregate score of 50% or equivalent CGPA in their bachelor’s degree. However, the exact percentage requirement may vary, so it is advisable to refer to the official admission guidelines or contact Amity University for the specific eligibility criteria.
3. Entrance Exam: Candidates are typically required to appear for an entrance exam, such as the Common Admission Test (CAT), Management Aptitude Test (MAT), Xavier Aptitude Test (XAT), or Amity’s own entrance exam. The score obtained in the entrance exam is an important factor considered during the admission process.
4. Personal Interview: Shortlisted candidates are often required to appear for a personal interview as part of the selection process. The interview assesses the candidate’s communication skills, subject knowledge, and suitability for the program.
5. Work Experience (if applicable): While work experience is not always mandatory, candidates with relevant professional experience may have an added advantage during the selection process.

Why to do MBA in Marketing Management from Amity University?

1. Reputation and Accreditation: Amity University is a well-established and reputed institution in India, known for its quality education and academic excellence. It is recognized by the University Grants Commission (UGC) and accredited by bodies such as the National Board of Accreditation (NBA). Studying at a reputable university can enhance your credentials and open doors to better career opportunities.
2. Industry-Oriented Curriculum: Amity University’s MBA in Marketing Management program offers a curriculum that is designed to be relevant to the current business landscape. The courses are regularly updated to align with industry requirements and emerging marketing trends. This ensures that students gain practical knowledge and skills that are directly applicable to their careers in marketing.
3. Practical Exposure and Industry Interaction: Amity University emphasizes practical learning and provides students with opportunities for real-world exposure. Through internships, industry visits, and projects, students can gain hands-on experience and learn from industry professionals. The university also organizes guest lectures, workshops, and seminars, allowing students to interact with experts and stay updated with the latest marketing practices.
4. Specializations and Electives: The program offers a range of specializations and elective courses in marketing, such as digital marketing, international marketing, retail marketing, and strategic marketing. This allows students to tailor their education to their specific interests and career goals, gaining in-depth knowledge in their chosen area of specialization.
5. Career Support and Placement Assistance: Amity University provides career support and placement assistance to its students. The university has a dedicated placement cell that helps connect students with potential employers and assists in job placements. This support can be beneficial in securing internships and job opportunities after completing the program.
6. Networking Opportunities: Studying at Amity University provides ample networking opportunities. Interacting with faculty, industry experts, and fellow students can help you build a strong professional network, which can be valuable throughout your career.
7. Global Exposure: Amity University has collaborations and tie-ups with international universities and institutions, allowing students to participate in exchange programs or study abroad opportunities. Such global exposure can broaden your horizons, enhance cross-cultural understanding, and provide a competitive edge in the global job market.

Highlights MBA in Marketing Management from Amity University:

Admission Process: MBA in Marketing Management from Amity University:

1. Application: Interested candidates need to fill out the online application form on the official Amity University website or through the offline application process. The application form typically requires personal details, educational qualifications, and other relevant information.
2. Entrance Exam: Candidates are required to appear for an entrance exam, such as the Common Admission Test (CAT), Management Aptitude Test (MAT), Xavier Aptitude Test (XAT), or Amity’s own entrance exam. The entrance exam evaluates the candidate’s aptitude and knowledge in areas like quantitative aptitude, logical reasoning, data interpretation, and verbal ability.
3. Shortlisting: Based on the entrance exam scores, candidates who meet the eligibility criteria are shortlisted for the next stage of the selection process, which often includes a personal interview.
4. Personal Interview: Shortlisted candidates are typically invited to appear for a personal interview. The interview assesses the candidate’s communication skills, subject knowledge, problem-solving ability, and suitability for the program. It is advisable to prepare for the interview by reviewing basic marketing concepts, current industry trends, and your own academic and professional background.
5. Final Selection: The final selection is based on the candidate’s performance in the entrance exam, personal interview, academic record, and work experience (if applicable). The university will notify selected candidates through an offer letter or admission confirmation.
6. Confirmation of Admission: Once selected, candidates need to confirm their admission by submitting the required documents and paying the prescribed admission fee within the stipulated time.

Syllabus for MBA in Marketing Management from Amity University:

First Year:

1. Principles of Management
2. Managerial Economics
3. Accounting for Managers
4. Marketing Management-I
5. Organizational Behavior
6. Business Communication
7. Business Statistics
8. Financial Management
9. Human Resource Management
10. Operations Management
11. Business Research Methods
12. Consumer Behavior
13. Marketing Research
14. Sales and Distribution Management
15. Advertising and Sales Promotion
16. Retail Management

Second Year:

1. Strategic Management
2. Marketing Management-II
3. Brand Management
4. International Marketing
5. Services Marketing
6. Digital Marketing
7. Integrated Marketing Communication
8. Rural and Social Marketing
9. Customer Relationship Management
10. Product and Brand Management
11. E-Commerce
12. Business Ethics and Corporate Governance
13. Project Management
14. Entrepreneurship Development
15. Industry Analysis and Business Models

Scope after MBA in Marketing Management from Amity University:

1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, conducting market research, and analyzing consumer behavior.
2. Brand Manager: Brand managers focus on building and managing brand identity, creating brand positioning strategies, developing brand campaigns, and ensuring brand consistency across various marketing channels.
3. Market Research Analyst: Market research analysts gather and analyze data to evaluate market trends, consumer preferences, and competitors’ strategies. They provide insights and recommendations to support marketing decision-making.
4. Sales Manager: Sales managers oversee sales teams, set sales targets, develop sales strategies, and monitor sales performance. They play a crucial role in driving revenue growth and managing customer relationships.
5. Advertising Manager: Advertising managers are responsible for planning and executing advertising campaigns across different media channels, managing creative teams, and measuring the effectiveness of advertising efforts.
6. Digital Marketing Specialist: With the growing importance of digital marketing, graduates can pursue roles as digital marketing specialists, focusing on online marketing channels, search engine optimization (SEO), social media marketing, content marketing, and data analytics.
7. Product Manager: Product managers handle the development, launch, and management of products or services. They conduct market research, define product strategies, collaborate with cross-functional teams, and monitor product performance.
8. Market Analyst: Market analysts track market trends, competitor activities, and customer preferences to provide insights and recommendations for market opportunities and potential business expansion.
9. Business Development Manager: Business development managers identify new business opportunities, build relationships with potential clients, negotiate partnerships and contracts, and contribute to the growth and expansion of the organization.
10. Entrepreneurship: Graduates can leverage their marketing skills and knowledge to start their own businesses or work as consultants, providing marketing expertise to various organizations.

FAQ for MBA in Marketing Management from Amity University:

1. What is the duration of the MBA in Marketing Management program at Amity University?
   • The program is typically completed over a span of two years, divided into four semesters.

• What are the eligibility criteria for the MBA in Marketing Management program?
  • Candidates should have a bachelor’s degree in any discipline from a recognized university with a minimum aggregate score (usually around 50%, but it is advisable to check the official guidelines).
• Does Amity University conduct its own entrance exam for admission?
  • Yes, Amity University conducts its own entrance exam. However, candidates can also apply with the scores of national-level entrance exams like CAT, MAT, XAT, etc.
• Is work experience mandatory for admission to the program?
  • Work experience is not always mandatory but may be considered an advantage during the selection process.
• What is the selection process for the MBA in Marketing Management program?
  • The selection process typically involves a combination of entrance exam scores, personal interviews, academic record evaluation, and work experience (if applicable).
• What is the curriculum like for the program?
  • The curriculum covers core business subjects, specialized marketing courses, and electives. It includes subjects such as marketing management, consumer behavior, brand management, market research, digital marketing, and more.
• Does the program offer any industry exposure?
  • Yes, Amity University emphasizes practical learning and provides opportunities for industry exposure through internships, industry visits, and real-world projects.
• Are there any specializations available within the MBA in Marketing Management program?
  • Yes, Amity University offers elective courses that allow students to specialize in areas such as digital marketing, international marketing, retail marketing, and strategic marketing.
• What are the career prospects after completing an MBA in Marketing Management from Amity University?
  • Graduates can pursue careers as marketing managers, brand managers, market research analysts, sales managers, advertising executives, digital marketing specialists, and more.
• Does Amity University provide placement assistance?
  • Yes, Amity University has a dedicated placement cell that provides career support and placement assistance to students, connecting them with potential employers