MBA in Digital Marketing Overview-Sikkim Skill University

An MBA in Digital Marketing is a specialized program that combines traditional business management education with a focus on digital marketing strategies and technologies. It aims to equip students with the skills and knowledge needed to navigate the evolving digital landscape and effectively promote products and services in the online world.

The program typically covers a wide range of subjects related to marketing, digital technologies, analytics, consumer behavior, social media marketing, search engine optimization (SEO), content marketing, mobile marketing, e-commerce, and data-driven decision making. It also focuses on developing skills in areas such as market research, campaign planning, branding, digital advertising, and web analytics.

The curriculum may include both theoretical and practical components, with case studies, projects, and internships to provide real-world experience. Students may also have opportunities to work on live projects with industry partners to gain hands-on experience and build a professional network.

Upon completing an MBA in Digital Marketing, graduates can pursue a variety of career paths. They may work in marketing and advertising agencies, digital marketing departments of corporations, e-commerce companies, start-ups, or even establish their own digital marketing consultancy. Job roles can include digital marketing manager, social media manager, SEO specialist, content strategist, digital marketing analyst, or e-commerce manager, among others.

MBA in Digital Marketing Eligibility-Sikkim Skill University

1. Educational Background: Candidates are typically required to have a bachelor’s degree in any discipline from a recognized university or institution. The degree can be in business administration, marketing, communications, or any related field.
2. Minimum Marks: Most universities have a minimum percentage or CGPA requirement for the bachelor’s degree. This requirement may vary, but it is typically around 50% or above.
3. Work Experience: Some universities may prefer or require candidates to have relevant work experience in marketing or related fields. The duration of work experience, if required, can vary from university to university.
4. Entrance Exams: Many universities also require candidates to appear for specific entrance exams such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), or other relevant exams. The scores obtained in these exams may be considered during the admission process.
5. English Language Proficiency: Since the medium of instruction is often English, universities may require international students or those who haven’t completed their previous degree in English to provide proof of English language proficiency through tests like TOEFL or IELTS.

Why to do MBA in Digital Marketing from Sikkim Skill University?

1. Specialized Knowledge: An MBA in Digital Marketing offers a specialized curriculum focused on digital marketing strategies, technologies, and trends. It equips students with the knowledge and skills needed to navigate the digital landscape, understand consumer behavior in the online space, and effectively promote products and services.
2. Career Advancement: Digital marketing has become an integral part of many organizations’ marketing strategies. By pursuing an MBA in Digital Marketing, you can enhance your career prospects in the marketing field, particularly in roles that require expertise in digital marketing. This qualification can open doors to managerial and leadership positions in marketing departments, digital marketing agencies, e-commerce companies, and more.
3. Hands-on Experience: Many MBA programs in Digital Marketing emphasize practical learning through projects, internships, and collaboration with industry partners. These opportunities allow students to apply their knowledge in real-world scenarios, build a professional network, and gain valuable hands-on experience.
4. Industry-Relevant Curriculum: A well-designed MBA program in Digital Marketing keeps pace with the rapidly evolving digital landscape. It covers topics such as social media marketing, search engine optimization (SEO), content marketing, analytics, mobile marketing, and emerging technologies. This ensures that graduates are equipped with the latest knowledge and skills required in the industry.
5. Networking Opportunities: Pursuing an MBA in Digital Marketing provides opportunities to network with professionals and experts in the field. Through guest lectures, industry events, and alumni networks, students can connect with industry leaders, potential employers, and peers, expanding their professional network.
6. Entrepreneurial Opportunities: The digital marketing field offers entrepreneurial possibilities. With an MBA in Digital Marketing, you can gain the necessary skills and knowledge to start your own digital marketing agency, consultancy, or online business. The program can provide insights into business planning, digital strategy, and marketing tactics to support your entrepreneurial endeavors.

Highlights MBA in Digital Marketing from Sikkim Skill University:

Admission Process:MBA in Digital Marketing from Sikkim Skill University

1. Meeting Eligibility Criteria: Ensure that you meet the eligibility criteria set by the university. This typically includes having a bachelor’s degree from a recognized university, meeting minimum marks requirements, and any other specific requirements like work experience or entrance exams.
2. Entrance Exams: Many universities require candidates to appear for specific entrance exams such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), or other relevant exams. Register for the required entrance exams and prepare accordingly.
3. Application Form: Fill out the application form provided by the university. Provide accurate and complete information regarding your educational background, work experience, entrance exam scores (if applicable), and any other details required. Pay attention to deadlines and submit the form within the specified time frame.
4. Application Fee: Pay the required application fee along with the submission of your application form. The fee amount and payment methods will be specified by the university.
5. Selection Process: After the submission of applications, the university will conduct a selection process. This typically includes steps like written exams, group discussions, personal interviews, and sometimes, essay writing or case analysis. The selection process may vary depending on the university’s practices.
6. Merit List and Admission Offer: Based on the performance in the selection process, the university will prepare a merit list. Candidates who meet the required criteria and are selected will receive an admission offer letter. The letter will outline the next steps to be taken, such as accepting the offer and paying the admission fee to secure the seat.
7. Confirmation and Enrollment: Once you receive the admission offer, follow the instructions provided by the university to confirm your acceptance. Pay the required admission fee within the specified time frame to secure your enrollment in the MBA program.

Syllabus for MBA in Digital Marketing from Sikkim Skill University

1. Core Business Subjects:
   • Financial Management
   • Marketing Management
   • Strategic Management
   • Organizational Behavior
   • Operations Management
   • Business Research Methods
   • Managerial Economics
   • Business Ethics and Corporate Governance

• Digital Marketing Foundation:
  • Introduction to Digital Marketing
  • Digital Marketing Strategy and Planning
  • Consumer Behavior in the Digital Age
  • Digital Marketing Analytics
  • Digital Marketing Channels and Platforms
  • Digital Marketing Campaign Management
• Social Media Marketing:
  • Social Media Strategy and Management
  • Social Media Advertising
  • Content Creation and Curation for Social Media
  • Community Management and Engagement
  • Influencer Marketing
  • Social Media Analytics and Measurement
• Search Engine Optimization (SEO):
  • Introduction to SEO
  • On-Page and Off-Page SEO Techniques
  • Keyword Research and Analysis
  • SEO Content Strategy
  • Technical SEO
  • SEO Analytics and Performance Measurement
• Pay-Per-Click (PPC) Advertising:
  • Introduction to PPC Advertising
  • Google Ads and Bing Ads
  • Keyword Research and Ad Copywriting
  • Campaign Optimization and Bid Management
  • Display Advertising
  • Performance Tracking and ROI Analysis
• Content Marketing:
  • Content Strategy and Planning
  • Content Creation and Distribution
  • Content Marketing Tools and Technologies
  • Storytelling and Branding
  • Content Optimization and SEO
  • Content Marketing Analytics
• Email Marketing:
  • Email Marketing Strategy and Planning
  • Email Campaign Management and Automation
  • Email Copywriting and Design
  • List Building and Segmentation
  • Deliverability and Email Analytics
  • Personalization and A/B Testing
• Mobile Marketing:
  • Mobile Marketing Strategy
  • Mobile Advertising and App Marketing
  • SMS Marketing and Push Notifications
  • Mobile Web Design and Optimization
  • Location-based Marketing
  • Mobile Analytics and Measurement
• E-commerce and Conversion Optimization:
  • E-commerce Strategy and Business Models
  • User Experience (UX) Design for E-commerce
  • Conversion Rate Optimization (CRO)
  • A/B Testing and Multivariate Testing
  • E-commerce Analytics and Performance Measurement
  • Customer Relationship Management (CRM)
• Emerging Trends in Digital Marketing:
  • Artificial Intelligence and Machine Learning in Digital Marketing
  • Voice Search and Voice-Activated Assistants
  • Augmented Reality (AR) and Virtual Reality (VR) in Marketing
  • Internet of Things (IoT) and Connected Devices
  • Influencer Marketing and User-Generated Content
  • Data Privacy and Security in Digital Marketing

Scope after MBA in Digital Marketing from Sikkim Skill University:

1. Digital Marketing Manager: As a digital marketing manager, you would be responsible for developing and implementing digital marketing strategies, managing digital campaigns, overseeing social media presence, optimizing online advertising efforts, and analyzing data to measure performance and effectiveness.
2. Social Media Manager: This role focuses on managing and executing social media strategies, creating engaging content, growing social media channels, interacting with the audience, monitoring social media analytics, and driving brand awareness and engagement.
3. SEO Specialist: SEO specialists work on improving website rankings in search engine results pages. They conduct keyword research, optimize website content, analyze website performance, implement on-page and off-page SEO techniques, and stay updated with search engine algorithm changes.
4. Content Marketing Manager: Content marketing managers are responsible for creating and managing content strategies, developing compelling and relevant content, overseeing content production, coordinating with content creators, and measuring the impact and effectiveness of content marketing efforts.
5. Digital Advertising Manager: Digital advertising managers oversee online advertising campaigns across various platforms such as Google Ads, social media advertising, display advertising, and video advertising. They develop ad strategies, optimize ad performance, monitor budgets, and analyze campaign results.
6. E-commerce Manager: In this role, you would focus on managing and optimizing e-commerce websites, driving online sales, improving user experience, implementing conversion rate optimization strategies, managing online product catalogs, and analyzing customer behavior.
7. Analytics Manager: Analytics managers specialize in collecting and analyzing data related to digital marketing efforts. They use data analysis tools and techniques to measure marketing campaign performance, track website analytics, identify consumer behavior patterns, and provide insights for decision-making and strategy development.
8. Digital Marketing Consultant: As a consultant, you can work independently or with a consulting firm, providing expert advice and guidance to businesses in developing and implementing digital marketing strategies, optimizing online presence, and achieving marketing goals.

FAQ for MBA in Digital Marketing from Sikkim Skill University:

Q: Does Sikkim Skill University offer an MBA in Digital Marketing?

A: Yes, Sikkim Skill University offers an MBA program with a specialization in Digital Marketing. This program is designed to provide students with in-depth knowledge and skills in digital marketing strategies, technologies, and trends.

Q: What is the duration of the MBA in Digital Marketing program at Sikkim Skill University?

A: The MBA in Digital Marketing program at Sikkim Skill University is a two-year full-time program.

Q: What are the eligibility criteria for admission to the MBA in Digital Marketing program?

A: To be eligible for admission, candidates must have a bachelor’s degree from a recognized university with a minimum aggregate score of 50%. Additionally, candidates may be required to appear for entrance exams such as CAT, XAT, or GMAT.

Q: What is the selection process for the MBA in Digital Marketing program?

A: The selection process typically involves a combination of written exams, group discussions, and personal interviews. The university evaluates candidates based on their academic performance, entrance exam scores, work experience (if any), and performance in the selection rounds.

Q: What is the curriculum structure of the MBA in Digital Marketing program?

A: The curriculum of the MBA in Digital Marketing program at Sikkim Skill University is designed to provide a comprehensive understanding of core business subjects along with specialized courses in digital marketing. The curriculum includes courses such as Digital Marketing Strategy, Social Media Marketing, SEO, PPC Advertising, Content Marketing, Analytics, and more.

Q: Are there any industry collaborations or internships included in the program?

A: Yes, Sikkim Skill University has established partnerships with leading companies in the digital marketing industry. The program provides opportunities for internships, industry projects, and collaborations with industry experts. These experiences enable students to apply their knowledge in real-world scenarios and gain practical exposure to the digital marketing industry.

Q: What are the career prospects after completing an MBA in Digital Marketing from Sikkim Skill University?

A: Graduates of the MBA in Digital Marketing program can pursue various career paths in digital marketing, such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, Digital Advertising Manager, E-commerce Manager, Analytics Manager, or work as a Digital Marketing Consultant. The program equips students with the skills and knowledge needed to thrive in the rapidly evolving digital marketing industry.

Q: Are there any scholarship opportunities available for the MBA in Digital Marketing program?

A: Sikkim Skill University offers scholarships to deserving students based on academic performance, entrance exam scores, and other criteria. Detailed information about scholarships and financial aid options can be obtained from the university’s official website or admissions department.