MBA in Advertising Management Overview-Amity University:

1. Duration: The program is typically completed over a span of two years, divided into four semesters.
2. Eligibility Criteria: Candidates interested in pursuing an MBA in Advertising Management at Amity University are generally required to have a bachelor’s degree in any discipline from a recognized university with a minimum specified percentage or CGPA.
3. Curriculum: The curriculum of the program is designed to provide a comprehensive understanding of advertising concepts, marketing principles, and managerial skills. It covers a wide range of subjects, including Advertising Management, Consumer Behavior, Brand Management, Media Planning, Integrated Marketing Communications, Sales Promotion, Digital Marketing, Market Research, Public Relations, and Corporate Communication.
4. Practical Training: Amity University emphasizes practical training and experiential learning. Students may have the opportunity to participate in industry internships, live projects, case studies, and simulations to gain hands-on experience and apply theoretical knowledge in real-world scenarios.
5. Industry Interface: The program often includes guest lectures, seminars, workshops, and industry visits to provide students with exposure to industry professionals and keep them updated with the latest trends and practices in advertising management.
6. Faculty: The faculty members at Amity University are a blend of academicians and industry experts who bring a wealth of knowledge and experience to the classroom, ensuring a balanced mix of theory and practical insights.
7. Campus Facilities: Amity University is known for its state-of-the-art infrastructure and modern facilities, including well-equipped classrooms, multimedia labs, computer labs, libraries, and access to relevant industry tools and software.
8. Career Opportunities: Upon completion of the MBA in Advertising Management program, graduates can explore a range of career opportunities in the advertising and marketing industry. They can work as Advertising Managers, Account Executives, Brand Managers, Media Planners, Creative Directors, Market Research Analysts, Public Relations Managers, and Marketing Consultants, among other roles.

MBA in Advertising Management Eligibility-Amity University:

1. Educational Qualifications: Candidates should have a bachelor’s degree in any discipline from a recognized university or institution.
2. Minimum Percentage or CGPA: The minimum percentage or CGPA required for eligibility may vary depending on the specific requirements set by Amity University. It is advisable to refer to the official website or contact the admissions department for the precise eligibility criteria for the current academic year.
3. Entrance Exams: In some cases, candidates may be required to appear for entrance exams such as the Common Admission Test (CAT), Management Aptitude Test (MAT), Graduate Management Admission Test (GMAT), or the Amity Written Test (conducted by the university). The specific entrance exam requirements and cutoff scores, if applicable, will be communicated by the university.
4. Work Experience: Work experience may not be mandatory for admission to the program. However, some universities may consider it as a positive factor during the selection process. Candidates with relevant work experience in the advertising or marketing field may have an added advantage.

Why to do MBA in Advertising Management from Amity University?

1. Reputed Institution: Amity University is a well-established and reputed educational institution in India. It is recognized for its quality education, state-of-the-art facilities, and experienced faculty members. Studying at a reputable institution can enhance your academic and professional credentials.
2. Specialization in Advertising Management: The MBA program at Amity University offers a specialization in Advertising Management. This specialization provides in-depth knowledge and skills specifically tailored to the advertising industry, equipping students with a competitive edge in this field.
3. Comprehensive Curriculum: The curriculum of the MBA in Advertising Management program at Amity University covers a wide range of subjects relevant to advertising, marketing, and management. It includes topics such as Advertising Management, Consumer Behavior, Brand Management, Media Planning, Digital Marketing, and more. This comprehensive curriculum ensures that students gain a strong foundation in advertising principles and managerial skills.
4. Practical Exposure: Amity University emphasizes practical training and experiential learning. The program offers opportunities for internships, live projects, case studies, and industry visits. These practical experiences enable students to apply their knowledge in real-world scenarios and develop a better understanding of the advertising industry.
5. Industry Interface: Amity University fosters strong industry connections and provides various opportunities for students to interact with industry professionals. Guest lectures, seminars, workshops, and industry visits are organized to keep students updated with the latest industry trends, practices, and insights. This industry interface can help students build a network and gain valuable exposure.
6. Placement Opportunities: Amity University has a dedicated placement cell that assists students in securing job placements. The university has tie-ups with reputed companies and advertising agencies, which can provide students with access to internship and job opportunities. The strong alumni network of Amity University can also be beneficial for placements and career guidance.
7. Entrepreneurship Support: If you aspire to start your own advertising agency or venture, Amity University provides entrepreneurship support and incubation facilities. They offer guidance, mentorship, and resources to students interested in entrepreneurial pursuits, helping them turn their business ideas into reality.

Highlights MBA in Advertising Management from Amity University:

Admission Process: MBA in Advertising Management from Amity University:

1. Application: Visit the official Amity University website and locate the admissions section. Fill out the online application form for the MBA program, providing the required personal, educational, and contact details.
2. Entrance Exam: Depending on the specific requirements of Amity University, you may be required to appear for an entrance exam. The university may accept scores from exams like CAT, MAT, GMAT, or conduct its own entrance test. Check the official website for the list of accepted exams and their cutoff scores.
3. Group Discussion and Personal Interview: Shortlisted candidates are typically called for a Group Discussion (GD) and Personal Interview (PI) round. The GD assesses your communication and teamwork skills, while the PI evaluates your knowledge, personality, and suitability for the program.
4. Document Verification: If you successfully clear the GD and PI rounds, you will be required to submit the necessary documents for verification. These documents may include academic transcripts, mark sheets, degree certificates, entrance exam scorecards, identity proof, and photographs.
5. Admission Offer: Based on your performance in the entrance exam, GD, PI, and document verification, you may receive an admission offer from Amity University. The offer will include details regarding the program, fee structure, and deadline for accepting the offer.
6. Fee Payment: If you decide to accept the admission offer, you will need to pay the required fees within the specified deadline to secure your seat in the MBA in Advertising Management program.

Syllabus for MBA in Advertising Management from Amity University:

Semester 1:

1. Principles of Management
2. Managerial Economics
3. Financial Accounting and Analysis
4. Business Communication
5. Organizational Behavior
6. Business Statistics
7. Marketing Management
8. Legal Aspects of Business

Semester 2:

1. Advertising and Sales Promotion
2. Consumer Behavior
3. Financial Management
4. Human Resource Management
5. Advertising Research and Analytics
6. Media Planning and Management
7. Operations Management
8. Entrepreneurship Management

Semester 3:

1. Brand Management
2. Integrated Marketing Communications
3. Digital Marketing and E-commerce
4. Media and Creative Strategy
5. Public Relations and Corporate Communication
6. Customer Relationship Management
7. Business Ethics and Corporate Governance
8. Elective 1 (Choose one):
   • Retail Marketing
   • International Marketing
   • Services Marketing

Semester 4:

1. Advertising Agency Management
2. Market Research and Analysis
3. Strategic Management
4. Elective 2 (Choose one):
   • Event Management
   • Social Media Marketing
   • International Advertising
   • Print Media Management
   • Television and Radio Production
   • Online Advertising
   • Direct Marketing
   • Outdoor Advertising
   • Celebrity Endorsement
   • Advertising and Creativity

Scope after MBA in Advertising Management from Amity University:

1. Advertising Manager: As an advertising manager, you would be responsible for overseeing advertising campaigns, developing strategies, managing budgets, coordinating with creative teams, and ensuring effective communication with clients.
2. Brand Manager: Brand managers focus on building and maintaining the brand image and identity of a company. They develop brand strategies, monitor market trends, conduct market research, and work closely with advertising and marketing teams to promote the brand.
3. Media Planner: Media planners are responsible for identifying the most suitable media platforms (print, TV, digital, etc.) to reach the target audience effectively. They analyze audience demographics, plan media budgets, negotiate with media vendors, and measure the effectiveness of advertising campaigns.
4. Account Executive: Account executives act as the primary point of contact between advertising agencies and clients. They manage client relationships, understand client needs and objectives, develop advertising proposals, and ensure the successful execution of campaigns.
5. Market Research Analyst: Market research analysts gather and analyze data to provide insights into market trends, consumer behavior, and competitor analysis. They help organizations make informed decisions about advertising strategies, target audiences, and product positioning.
6. Digital Marketing Manager: With the growing importance of digital platforms, digital marketing managers play a crucial role in developing and implementing online advertising strategies. They focus on social media marketing, search engine optimization (SEO), content marketing, and online campaign management.
7. Public Relations Manager: Public relations managers handle the public image and reputation of a company. They develop communication strategies, manage media relations, coordinate press releases, and handle crisis management to maintain a positive public perception.
8. Marketing Consultant: Marketing consultants work with clients to develop and implement effective marketing and advertising strategies. They provide expertise and guidance on market research, branding, communication, and campaign management.

FAQ for MBA in Advertising Management from Amity University:

1. What is the duration of the MBA in Advertising Management program at Amity University?
   • The program is typically completed over a span of two years, divided into four semesters.

• What are the eligibility criteria for admission to the MBA in Advertising Management program?
  • Candidates are generally required to have a bachelor’s degree in any discipline from a recognized university with a minimum specified percentage or CGPA. Specific eligibility criteria may vary, so it’s advisable to refer to the official website or contact the admissions department for precise requirements.
• Is work experience required for admission to the program?
  • Work experience is not typically mandatory for admission. However, having relevant work experience in the advertising or marketing field can be advantageous during the selection process.
• What is the selection process for admission to the MBA in Advertising Management program?
  • The selection process usually involves a combination of entrance exams (such as CAT, MAT, GMAT, or Amity’s own entrance test), group discussions, personal interviews, and document verification. The specific process may vary, so it’s best to refer to the official website or contact the admissions department for the most accurate information.
• What is the curriculum structure for the MBA in Advertising Management program?
  • The curriculum covers a range of subjects including Advertising Management, Consumer Behavior, Brand Management, Media Planning, Digital Marketing, Integrated Marketing Communications, and more. It’s advisable to refer to the official website or contact the university for a detailed and up-to-date curriculum structure.
• Are there opportunities for practical training and industry exposure?
  • Yes, Amity University emphasizes practical training and offers opportunities for internships, live projects, case studies, and industry visits. These experiences provide hands-on exposure and help students apply their knowledge in real-world scenarios.
• What are the career prospects after completing an MBA in Advertising Management from Amity University?
  • Graduates can explore various career paths in the advertising and marketing industry, such as Advertising Manager, Brand Manager, Media Planner, Market Research Analyst, Digital Marketing Manager, Public Relations Manager, and more. The specific career opportunities will depend on individual skills, interests, and experiences.
• Does Amity University provide placement assistance for MBA in Advertising Management students?
  • Yes, Amity University has a dedicated placement cell that assists students in securing job placements. The university has connections with reputed companies and advertising agencies, which can provide internship and job opportunities. Students can also benefit from the university’s strong alumni network for placements and career guidance.