MBA in Marketing Management Overview-Subharti University:

1. Program Duration: The program typically spans over two years and is divided into four semesters.
2. Eligibility Criteria: Candidates must have a bachelor’s degree in any discipline from a recognized university. Admission is generally based on entrance exams, followed by personal interviews and group discussions.
3. Curriculum: The curriculum is designed to cover various aspects of marketing and business management. Some of the core subjects covered in the program may include:
   • Marketing Management
   • Consumer Behavior
   • Sales and Distribution Management
   • Advertising and Brand Management
   • Market Research
   • Digital Marketing
   • International Marketing
   • Strategic Marketing
   • Retail Management
   • Marketing Analytics
   • Product Management

• Teaching Methodology: The program incorporates a blend of classroom lectures, case studies, group discussions, industry visits, and practical projects to provide students with a holistic learning experience. The teaching faculty consists of experienced professionals and academicians with expertise in the field of marketing.
• Industry Interaction: Subharti University emphasizes industry interaction and exposure for its students. Guest lectures, workshops, seminars, and internships are often organized to provide practical insights into the marketing field and foster networking opportunities.
• Internship and Projects: The program may include mandatory internships or industry projects to enable students to apply their knowledge and gain hands-on experience in real-world marketing scenarios. These opportunities can enhance their practical skills and understanding of marketing concepts.
• Career Prospects: Upon completion of the program, graduates can pursue various career paths in marketing and related fields. They may find employment opportunities in advertising agencies, market research firms, sales and distribution companies, brand management, digital marketing agencies, consulting firms, and multinational corporations. Job roles may include marketing manager, brand manager, sales manager, market research analyst, advertising executive, digital marketing specialist, and more.

MBA in Marketing Management Eligibility-Subharti University:

1. Education: Candidates should have a bachelor’s degree in any discipline from a recognized university. The degree should be obtained with a minimum aggregate score of 50% or an equivalent grade. Candidates who are in their final year of graduation and awaiting results may also apply, provided they submit proof of graduation within the specified timeframe.
2. Entrance Exam: Candidates must appear for a national-level management entrance examination such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), CMAT (Common Management Admission Test), or any other equivalent examination. The score obtained in the entrance exam will be considered during the admission process.
3. Selection Process: Subharti University may conduct a selection process that typically includes personal interviews and group discussions. The performance of the candidates in these rounds, along with their entrance exam scores and academic background, is taken into consideration for final selection.
4. English Proficiency: Proficiency in English is essential for the program, as the medium of instruction and communication is primarily English. Candidates may be required to provide proof of English language proficiency through standardized tests such as IELTS or TOEFL, especially if they are non-native English speakers.

Why to do MBA in Marketing Management from Subharti University?

1. Reputation and Accreditation: Subharti University is a well-established institution with a good reputation in the field of education. It is recognized by the University Grants Commission (UGC) and offers programs that are approved by various regulatory bodies. Opting for an MBA from a reputable university can enhance your credentials and contribute to your professional reputation.
2. Comprehensive Curriculum: The MBA in Marketing Management program at Subharti University is designed to provide a comprehensive understanding of marketing concepts, strategies, and techniques. The curriculum covers core subjects such as marketing management, consumer behavior, sales and distribution management, digital marketing, and more. This holistic approach equips students with a broad knowledge base and prepares them for various marketing roles and challenges in the industry.
3. Experienced Faculty: The program is taught by experienced faculty members who possess a blend of academic expertise and industry experience. These professionals bring real-world insights into the classroom, ensuring that students receive practical and relevant knowledge. Their guidance and mentorship can be invaluable in shaping your understanding of marketing principles and practices.
4. Industry Exposure and Internships: Subharti University emphasizes industry interaction and exposure. Through guest lectures, workshops, seminars, and internships, students have opportunities to gain practical insights into the marketing field and develop valuable networks. This exposure to industry professionals and practical experiences can enhance your understanding of marketing in a real-world context and provide a competitive edge in the job market.
5. Career Opportunities: Pursuing an MBA in Marketing Management from Subharti University can open doors to various career opportunities in marketing and related fields. The program equips students with the skills and knowledge required for roles such as marketing manager, brand manager, sales manager, market research analyst, advertising executive, digital marketing specialist, and more. The university’s industry connections and placement support can further assist you in finding relevant job placements.
6. Holistic Development: Subharti University focuses on the overall development of its students. Alongside the academic curriculum, the university provides opportunities for personal and professional growth. Activities such as personality development programs, leadership training, and extracurricular events can help you develop essential skills beyond marketing expertise, such as communication, teamwork, and problem-solving abilities.
7. Flexibility and Convenience: Subharti University may offer flexible study options, including part-time or online MBA programs, which can be convenient for working professionals or those with other commitments. Such flexibility allows individuals to balance their education with their personal and professional responsibilities.

Highlights MBA in Marketing Management from Subharti University:

Admission Process: MBA in Marketing Management from Subharti University:

1. Notification: Subharti University will release an official notification regarding the admission process for the MBA in Marketing Management program. This notification will provide details about important dates, application procedures, eligibility criteria, and any specific requirements.
2. Application Form: Interested candidates need to obtain the application form, either online or offline, as per the instructions provided in the admission notification. Fill out the application form accurately and provide all the required information.
3. Entrance Exam: Candidates are required to appear for a national-level management entrance examination such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), CMAT (Common Management Admission Test), or any other equivalent examination. The score obtained in the entrance exam will be an important factor considered during the selection process.
4. Selection Process: Subharti University may conduct a selection process that typically includes personal interviews and group discussions. Shortlisted candidates based on their entrance exam scores will be invited to participate in these rounds. The purpose of these rounds is to evaluate candidates’ communication skills, problem-solving abilities, and overall suitability for the program.
5. Final Selection: The final selection of candidates will be based on various factors, including the entrance exam score, performance in personal interviews and group discussions, academic background, work experience (if applicable), and any other criteria specified by the university.
6. Document Verification: Once selected, candidates will be required to provide the necessary documents for verification. These may include academic transcripts, degree certificates, entrance exam scorecards, identity proof, and other relevant documents as specified by the university.
7. Fee Payment: After the document verification process, selected candidates will be required to pay the program fees within the specified timeframe to secure their admission.

Syllabus for MBA in Marketing Management from Subharti University:

1. Semester 1:
   • Principles of Management
   • Organizational Behavior
   • Managerial Economics
   • Financial Accounting
   • Marketing Management
   • Business Statistics
   • Business Communication

• Semester 2:
  • Human Resource Management
  • Financial Management
  • Operations Management
  • Marketing Research
  • Consumer Behavior
  • Production and Operations Management
  • Business Law and Ethics
• Semester 3:
  • Sales and Distribution Management
  • Advertising and Brand Management
  • International Marketing
  • Strategic Marketing
  • Digital Marketing
  • Retail Management
  • Product Management
• Semester 4:
  • Marketing Analytics
  • Services Marketing
  • Rural and Agricultural Marketing
  • Social Media Marketing
  • Innovation and New Product Development
  • Supply Chain Management
  • Entrepreneurship Development

Scope after MBA in Marketing Management from Subharti University:

1. Marketing Manager: As a marketing manager, you would be responsible for developing and implementing marketing strategies to promote products or services. You would oversee marketing campaigns, conduct market research, manage marketing budgets, and collaborate with cross-functional teams.
2. Brand Manager: Brand managers focus on building and maintaining a strong brand image for a company or product. They develop brand strategies, manage brand identity, conduct market analysis, and ensure brand consistency across various marketing channels.
3. Sales Manager: Sales managers are responsible for leading and motivating sales teams to achieve sales targets. They develop sales strategies, train and mentor sales representatives, analyze sales data, and identify opportunities for business growth.
4. Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitors’ activities. They conduct surveys, focus groups, and statistical analysis to provide insights that inform marketing strategies and decision-making.
5. Advertising Executive: Advertising executives work in advertising agencies or in-house marketing departments to develop and execute advertising campaigns. They collaborate with creative teams, media planners, and clients to create impactful advertising messages across various platforms.
6. Digital Marketing Specialist: With the growing importance of digital channels, digital marketing specialists focus on online marketing strategies such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and email marketing to reach target audiences and achieve marketing goals.
7. Market Analyst: Market analysts analyze market trends, competitor activities, and customer behavior to provide insights and recommendations for strategic decision-making. They assess market opportunities, identify potential target segments, and evaluate the feasibility of new product launches.
8. Product Manager: Product managers oversee the development and management of products or services throughout their lifecycle. They conduct market research, define product features and positioning, collaborate with cross-functional teams, and ensure successful product launches.
9. Business Development Manager: Business development managers focus on identifying and pursuing new business opportunities for the organization. They build relationships with potential clients, negotiate contracts, develop business proposals, and implement strategies to expand the company’s market presence.
10. Entrepreneurship: An MBA in Marketing Management can also provide you with the skills and knowledge needed to start your own business or venture. You can apply your marketing expertise to develop and grow your own brand or work as a marketing consultant for other businesses.

FAQ for MBA in Marketing Management from Subharti University:

Q1: What is the duration of the MBA in Marketing Management program at Subharti University?

A: The duration of the MBA in Marketing Management program is typically 2 years, divided into 4 semesters.

Q2: What is the eligibility criteria for admission to the MBA in Marketing Management program?

A: The eligibility criteria usually include a bachelor’s degree in any discipline with a minimum aggregate score of 50%. Candidates in their final year of graduation may also apply, provided they submit proof of graduation within the specified timeframe.

Q3: Is work experience required for admission to the program?

A: Work experience is not usually a mandatory requirement for admission to the MBA in Marketing Management program. However, some universities may consider it as a desirable factor during the selection process.

Q4: What entrance exams are accepted for admission to the program?

A: Subharti University typically accepts national-level management entrance exams such as CAT, MAT, XAT, CMAT, or any other equivalent examination. The specific exams accepted may be mentioned in the admission notification.

Q5: What is the selection process for the MBA in Marketing Management program at Subharti University?

A: The selection process typically involves a combination of factors, including entrance exam scores, personal interviews, and group discussions. Shortlisted candidates based on their entrance exam scores are invited to participate in the interview and group discussion rounds.

Q6: Can I pursue the MBA in Marketing Management program on a part-time or online basis?

A: Subharti University may offer flexible study options such as part-time or online programs for the MBA in Marketing Management. It is advisable to check the university’s official website or contact the admissions office for information on the availability of such options.

Q7: What are the career prospects after completing an MBA in Marketing Management from Subharti University?

A: After completing the program, graduates can explore career opportunities in various roles such as Marketing Manager, Brand Manager, Sales Manager, Market Research Analyst, Advertising Executive, Digital Marketing Specialist, and more. They can work in industries such as consumer goods, retail, technology, healthcare, finance, and others.

Q8: Does Subharti University provide placement assistance for MBA in Marketing Management students?

A: Subharti University may offer placement assistance to MBA students, including those specializing in Marketing Management. They may have tie-ups with companies and organize placement drives to help students connect with potential employers. It is advisable to inquire directly with the university about their placement support services.